Lustucru Torchon Rack
Lustucru Milk Pail
Lustucru Utensil Rack and Cannisters
In 1824 a manufacturer located in Grenoble, France began producing 15 tons of pasta a day capitalising on a new drying process which enabled pasta to be made at a much lower cost. In 1911 a contest between the best illustrators of the time produced a name, brand logo and mascot. This was a simple blue checkerboard (to evoke a kitchen) and Pere Lustucru, a 17th century fictional character. To raise awareness of the firm they produced kitchen items bearing this checkerboard design. The French housewife would collect tokens from the pasta packaging and redeem these for her chosen kitchen items such as cannisters, utensil racks, clocks, milk pails, coffee pots and trivets. Square and round cannister sets were especially popular in the 1920s and as well as the red/cream, blue/cream colours they also produced light blue/royal blue and green/yellow (very rare).